With the majority of the commercial transactions now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
 
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience, and behavioral economics to explain the underlying dynamics and motivations behind consumer behavior.
 
This book will show you how to apply specific principles to improve your marketing, products, and websites, enabling you to engage with your customers in a more meaningful way.
 
"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."
Jamie Bartlett
Author of The Dark Net
 
 
About the Author:
Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.
 
Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national publications, TV and radio on the subject. She also sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.